TravelPerx Board

The appointments come after the founder of ProxiSmart Ltd secured co-investment from Mercia Technologies and Dragons’ Den’s Jenny Campbell. Coming from a wide range of sectors, the Board has been specifically designed to add value and traction in different areas.

Of the additions, Campbell said: “Chris has surrounded himself with very talented, experienced people. I’m looking forward to adding value, but I now know the company is in good hands.”

Chris Reed (Founder & Managing Director)

25+ years' lead experience in concept creation, design, development, delivery and support of software and tech solutions including deployments to 100+ organisations across the public, retail, health, logistics and hospitality sectors. A multi-award-winning entrepreneur recently shortlisted for the GB Entrepreneur of the Year, 'Disruptor' category.

Manju Basrur (Chief Technology Officer)

20+ years software development management experience across multiple sectors.

Masood Imran (Chief Information Officer)

17+ years IT and Project Management experience. IBM Accredited Associate Project Manager. BCMI certified Disaster Recovery Certified Specialist.

Jenny Campbell (Advisor)

Former Dragon from BBC Dragons' Den. Provides extensive business growth guidance, significant PR and reach, as well as introductions to key decision makers from target client businesses.

Sam Morton (Director)

Specialist commercial and operations expertise in digital and tech. CCO at a business listed in the top 20 growing businesses of the North with a 2m Consumer Shopper user base.

Diane Cheesebrough (Chair)

20+ years C-suite experience: MD/CEO, CFO, CTO and COO. PE experience. Significant and wide ranging financial, sales, operational business and technology experience in businesses operating at different levels of maturity.

Medi Parry-Williams (Director)

10+ years as a manager for various town centre locations running shopping centres involving direct engagement with town centre Merchants.

Gary Hunter (Director)

Listed in the Top 50 Business Leaders with Lloyds and the Telegraph. CEO of a business driving 33m shopping events per month.

Ken Dunbar (Director)

Former CEO of a local authority borough council and city centre BID with extensive public sector knowledge and experience.

Martin Blackwell (Director)

25+ years in place management consultancy with experience in retail management. Former CEO of the Association of Town and City Management and Fellow of the Institute of Place Management.
TravelPerx – Location Market

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